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Tony Franco About the Coach

Tony began coaching at the Coto de Caza Golf and Racquet Club in Orange County in 2002. At Coto he developed a passion for teaching cardio tennis and traveled with top USTA SoCal juniors to tournaments, most notably coaching Roxanne and Sierra Ellison who would become future WTA professionals.

In 2006, Tony began work at Ojakian Tennis in West Los Angeles, traveling the region teaching cardio tennis, clinics and private lessons. During this time, Tony began to experiment with a variety of class structures, working on singles and doubles strategy, strength and flexibility, nutrition and mental toughness, leaving no stone unturned in the pursuit to give his students the total training package.

In 2008, Tony moved to Houston, TX to work at the Houston Tennis Academy at Westside Tennis Club. He traveled and coached several world ranked junior players from across the globe, most notably Alfredo Moreno, Alberto Batista, Rhiann Newborn and Freddy Daum. It was in Texas where Tony first began coaching and playing on multiple surfaces, expanding his perspective and teaching methods, coaching players to use their full arsenal of tactical and technical skills.

He returned to the San Francisco Bay Area, where he grew up, in 2013. He has worked at the Morson Performance Tennis Academy in San Rafael and the High-Performance Institute in San Mateo, coaching numerous players towards collegiate success. Tony has a great passion for tennis and is inspired to help students of all levels maximize their potential and achieve their goals.

About the Player

Tony has 30 years of tennis experience, beginning with the east bay junior league, at 12 years of age. With a strong work ethic, he became a top 20 USTA NorCal Junior and a two-time CIF North Coast Section Champion. (98’ doubles, Ryan Thompson); (99’ Campolindo, co-captain Mike Woo)

He went to Santa Barbara City College and was the top ranked player in the Western State Conference in both singles and doubles in the Vaquero’s 2000 season. (#11 Doubles in California JC, Brad Plough); (#19 Singles in California JC).

In 2001, he won the USTA Southwest Sectional, embarking on a career in open play that would include over 50 tournament victories in Men’s Singles, Men’s Doubles and Mixed Doubles. In 2010, he achieved a career high US Professional ranking of #283.

Tony finished the 2021 season ranked #3 in NorCal and #46 Nationally in the USTA Men’s 40 and over division. He has a current ITF World Ranking and enjoys competing in both the Men’s Open division and on the ITF World Master’s Tour.

Tony has a ten year old daughter, Alexandra, who is a competitive gymnast and USTA 10 and under division tennis player.

A man and woman standing on top of a wooden bench.